Lagoon appoints Asiamarine as new dealer
The world’s leading catamaran builder has appointed Asiamarine in key Asian markets following the conclusion of its long partnership with Simpson Marine.
Lagoon, celebrating its 40th anniversary this year, has appointed Asiamarine as its new dealer in Hong Kong, Thailand and Singapore. Part of Groupe Beneteau, Lagoon is the world’s most popular pleasure catamaran brand, having built over 7,000 units since it was founded in 1984.
In March, the French shipyard is staging the private debut of the Lagoon 60, the third largest of its seven sailing cat models ranging from the Lagoon 40 to the Seventy 7, while the builder also produces the Sixty 7 and Seventy 8 powercats.
Eric Noyel, founder and CEO of Asiamarine, said: “At Asiamarine, we’re thrilled to announce this exclusive partnership with Lagoon, whose dedication to quality and innovation mirrors our own commitment to delivering the best to our customers. With the Lagoon dealership, Asiamarine also enters the very premium world of large, luxury power catamarans.
“This collaboration goes beyond selling boats; it’s about crafting unforgettable journeys and fulfilling the dreams of boating enthusiasts. We’re dedicated to serving all Lagoon owners throughout their journey and confident that our collaboration will contribute positively to the yachting industry across Hong Kong, Singapore and Thailand.”
Asiamarine, whose new-yacht portfolio includes motor yacht builders Galeon, Nimbus and Axopar, takes on the Lagoon dealership in the three key markets following the conclusion of the catamaran builder’s long-standing relationship with Simpson Marine.
Thomas Gailly, Lagoon’s Brand Director, said: “Asiamarine was the obvious choice to take over Lagoon in these strategic markets. Their long experience with multihulls, their charter structure and the quality of their after-sales service were crucial in our decision. With Asiamarine as our new dealer, we’ll provide our owners and future owners the best possible experience.”
Lagoon had collaborated with Simpson Marine for 37 years, with the dealer eventually representing the brand in seven markets in Asia. The two companies agreed to part ways following Sanlorenzo’s recent acquisition of Simpson Marine, which sold over 300 Lagoon catamarans.
Richard Allen, Group General Manager at Simpson Marine, added: “It was with a heavy heart that we stopped the decades-long collaboration with Lagoon. It has been a pleasure to represent this world-leading brand with its Asia expansion. We are now committed to ensure a smooth transition and will continue to provide assistance to our Lagoon owners as per our customer promise.”
