Simpson Marine Appointed as the Official Dealer for Axopar in Indonesia
Simpson Marine, Asia-Pacific’s leading yacht sales and services company, is pleased to announce its appointment as the official dealer for Axopar Boats in Indonesia. This partnership marks a significant milestone in the expansion of Axopar’s presence in the Asian market. Axopar, a globally renowned Finnish brand and the original Adventure Company, has been celebrated for its innovative design, modular approach and the exceptional performance of their range of versatile day and weekend motor yachts. Now celebrating its 10 year anniversary in 2024, Axopar has developed a diverse range of models, including the triple award-winning Axopar 22, the long-anticipated new Axopar 29 , the globally renowned Axopar 37 and the flagship 45 range, catering to a wide array of boating enthusiasts and trailblazing the Day Boat market segment.
Richard Allen, COO of Simpson Marine Group, expressed his excitement about this new venture. “The appointment of Simpson Marine as Axopar’s official dealer in Indonesia opens up a world of opportunities. Axopar’s unique design, versatility and performance, combined with Simpson Marine’s expertise and strong presence in Asia, will undoubtedly create a powerful synergy. We are excited to see the potential of Axopar in Indonesia, the world’s biggest archipelago, with over 17,800 islands to explore and an ideal location for the adventure seeking boat owners sharing the Axopar ethos.”
Paul Whelan, Simpson Marine Indonesia’s Country Manager, echoed Allen’s sentiments. “Axopar’s entry into the Indonesian market signifies a new chapter in the boating industry and has been received with strong anticipation by our customers. With Simpson Marine’s robust network and support throughout the country and region and Axopar’s extensive range of boats with flexible layout/ cabin arrangements, we are confident that this partnership will redefine the boating experience in Indonesia and expand the market further welcoming more boaters to the fold.”
Johan Holm, Axopar’s Head of Sales, added, “We are excited to welcome Simpson Marine as our newest dealer in South-East Asia, covering and serving the beautiful waters in picture-perfect Indonesia. Asia is an important, growing market for Axopar and the appointment of Simpson Marine will further strengthen Axopar’s presence there.”
The Axopar fleet will be available in Jakarta starting from June 2024 with a series of activations planned for customers to experience the famous Axopar adventure thrill on their own.
For more information, please contact:
Ewa Stachurska
Vice-President Marketing & Strategic Partnerships
ewa.stachurska@simpsonmarine.com
+852 9191 6315
Jeanette Teo
Regional Marketing Manager (SEA)
jeanette.teo@simpsonmarine.com
+65 8218 8477
